After 30 years in the industry, Neeru Kumar decided to relaunch with fresh, clean images to modernize their branding to draw in new customers while keeping their established fan base. 

I was tasked to conceptualize and manage the full project; booking and searching for the best talent to achieve Neeru Kumar’s goals. 

It was vital to strike the right balance of a clean classic aesthetic while modernizing and keeping an ethnic look and feel.

Watch out for more from this brand in 2021.